TBT 대응전략과 수출성과와의 영향관계 연구

Study on the relationship between TBT response strategy and export performance: For small and medium-sized businesses related to electricity/electronics

본 연구는 중소기업의 무역기술장벽(TBT) 대응전략, 경쟁전략 간에 어떠한 영향이 있는지파악하고자 다중회귀분석을 실시한 결과 전락요인과 기업의지 요인이 통계적으로 유의한 영향을 미쳤고, 경쟁전략과 수출성과의 영향관계에서 역시 통계적으로 유의한 영향을 미치는 것으로 나타났다. 그러나 TBT 대응전략 중 시스템 요인이 차별화전략에 아무런 영향을 미치지 못하는 것으로 나왔는데. 이는 연구 대상기업들은 아직까지 단순생산형 유형에서 벗어나지 못하고 있다고 사료되는 바, 그러므로 신기술 도입은 물론 중소기업이 수출성과를 얻기 위해서는 정부의 실효성 있는 지원 정책하에 기업 스스로가 TBT에 대한 시스템적 대응전략을 강구하도록 노력을 해야되는 것으로 사료된다.

This study identified the impact between small and medium-sized enterprises' trade technical barrier (TBT) response strategies and competitive strategies. The results of this study are summarized as follows. First, as a result of conducting multiple regression analysis to verify the impact of TBT response strategy and competitive strategy, the decline factor and corporate will factor had a statistically significant impact, and the relationship between competitive strategy and export performance had a statistically significant impact. It was found to have an effect. Among the TBT response strategies, it was found that system factors had no effect on the differentiation strategy. This means that the companies under study are still unable to break away from the simple production type. Therefore, it is necessary to expand support programs in the field of new technologies so that they can incorporate new technologies and prepare for technological innovation. In addition, in order for small and medium-sized businesses to achieve export results, the government must It is believed that companies themselves should strive to devise a systematic response strategy to TBT under effective support policies.