기업의 해외진출역량과 아프리카시장 수출성과 간 관계에 관한 연구

A Study on the Relationship between the Overseas Expansion Competence of Companies and the Export Performance on the African Market

Purpose - This study aims to present practical guideline and important implications for domestic companies seeking to enter the African market in the future by studying how the competences of domestic companies hoping to enter the African market are reflected in export competitiveness and performance as understanding the current status, characteristics, prospects, and problems of the African market. Design/Methodology/Approach - This study designed a research model by reviewing previous studies and literature to derive key factors that can affect export competitiveness and export performance by overseas expansion competences, such as global competence, product competence, marketing competence, and export support join competence, when entering the African market. Findings - As a result of conducting research on domestic companies that have been exporting to African markets in Korea, the impact they have on export competitiveness and export performance was confirmed when focusing on the marketing competences to enter the African market. Further, it is necessary for the government to develop and expand various government support projects related to overseas marketing, targeting African markets for domestic companies. Research Implications - Domestic companies that want to enter the African market have presented export strategies and directions to achieve practical export performance in the African market, and efforts by domestic companies and government support are also needed.