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KCI등재후보 학술저널

以极简风格为视角的电影海报美学研究

电影海报是一部新作品上市前夕最先发布的公开信息,也是与观众最首要的预告方式,海报的定稿发布预示着一部电影新作品即将公开上映市场。因此,优秀的电影海报设计通过极具艺术视觉冲击力来表现电影创意理念和独特的美学风格来激发观众的观影欲望,一直以来都是电影宣传的重要手段之一,充分说明了这种经过百年发展的广告形式,在像今天这样信息化、科技高度发展的社会中仍保持旺盛的生命力的一种信息传播工具。。电影的宣传海报因设计艺术的不断演进而不断变化,根据市场的多元需求进行调整。同时,制作手法和表现形式也日益多样化。电影的海报设计本质上是通过点、线、面的组合原则,将电影的关键元素和主要情感用艺术创作的形式表达出来。海报的意义是在画面中传递电影影片中关于生死、善恶、美丑等多种元素构成的故事情节,极简主义的电影海报以简约的表达形式而自成一派,通过简约的图像信息唤起人们对电影内容和人物情节的联想,有些海报甚至在形式元素的设计和组合中运用严谨的科学比例关系,进而达成严谨的的比例美感。

The movie poster is the first public information released on the eve of the release of a new work, and it is also the most important way to show the audience, and the final release of the poster indicates that a new film work is about to be released to the market.Therefore, showing the creative concept and unique aesthetic style of the film through the highly artistic visual impact of the excellent movie poster to stimulate the audience's desire to watch the movie has always been one of the important means of film publicity.It fully illustrates that this form of advertising after a century of development still maintains strong vitality in a society with high development of information technology and science and technology like today.The promotional poster of the film is constantly changing due to the continuous evolution of design art, and is adjusted according to the diversified needs of the market.At the same time, production methods and forms of expression are becoming increasingly diversified.The poster design of the film is essentially through the principle of combining points, lines and surfaces, and expresses the key elements and main emotions of the film in the form of artistic creation.The meaning of the poster is to convey the storyline of life and death, good and evil, beauty and ugliness in the picture of life and death, good and evil, beauty and ugliness, minimalist movie posters have a simple form of expression and their own form of expression, through simple image information to evoke people's association with film content and character plot, some posters even use rigorous scientific proportional relationships in the design and combination of formal elements, and then achieve rigorous proportional beauty.

1. 极简主义与现代海报设计

2. 极简风格电影海报的特点

3. 电影海报中的比例美学

4. 总结

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