도시재생 공간의 장소성이 방문자 만족 및 구전 의도에 미치는 영향

The Effect of the Placeability of Urban Regeneration Space on Visitors' Satisfaction and Word of mouth intention

The objective of this study is to empirically analyze the effect of the placeability of urban regeneration spaces on visitor satisfaction and oral intention. To this end, a survey was conducted on urban regeneration visitors in Daejeon, and the following main results were derived. First, among the places, place by historical and place symbols, place by the use of materials and objects, and place by Hodogic spatial experience were all found to have a positive effect on visitor satisfaction. Second, it was found that the satisfaction of visitors to urban regeneration spaces had a positive effect on oral intention. Third, among the places, place by historical and place symbols and place by the use of materials and objects were found to have a positive effect on visitor satisfaction. Fourth, it was found that the placeability of urban regeneration spaces had a positive effect on oral intention through visitor satisfaction. This study will be able to provide basic data for visitor satisfaction in planning urban regeneration of the old city center.