상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
유통과학연구(JDS) 제21권 제12호.jpg
SCOPUS 학술저널

The Effect of Airline B2C Distribution e-Commerce Interaction Quality on Relationship Performance

The Effect of Airline B2C Distribution e-Commerce Interaction Quality on Relationship Performance

Purpose: This study analyzed the structural relationship between interaction quality and relationship satisfaction, towards providing managerial implications for effective relationship management in the B2B market. Research design, data and methodology: The following survey was conducted only if respondents had used the airline's B2C more than twice. A total of 398 copies were collected and empirical analysis was conducted using AMOS 18.0 and PASW 18.0. Results: The flexibility, quickness, and fairness that make up the interaction quality in airline B2C have been shown to have a significant impact on trust, relationship performance and relationship satisfaction. Conclusions: Usefulness, quickness, and fairness, which are sub-variables of airline B2C mutual quality, have a positive effect on trust. In addition, trust was found to have a positive effect on relationship performance and relationship satisfaction. We draw implications for the importance of interaction quality in order to strengthen and sustain relationships with users in the airline B2C distribution market. In addition, in order to build meaningful relationship performance and relationship satisfaction,

1. Introduction

2. Literature

3. Research Methodology

4. Results

5. Conclusion

References

로딩중