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학술저널

중국의 한국영화 수용에 대한 연구

A Study on Acceptance about Korean Movies in Chinese

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The purpose of this study is to explore the acceptance of Korean movies in China, search for development of Korean movies in China and globalization strategy. Korean movies in China have the same rise and fall with Korean-Wave from 90'. After explosive popularity of <My Sassy Girl>, faced with hesitation because of government's import regulation and qualitative growth of Chinese movies. Now Chinese government which confronted with globalization time is carrying out industrialization and open-marketing. Owing to this reason, movie production growed from 100 films in 2002 to 406 films in 2008. Movies total profit also growed from 220 millions Yuan in 2003 to 252 millions Yuan. Movies also are faced with new transition of pluralism time which are commerce movies, art movies, main meody movies. Neverthless, Chinese movies in external growth are affected regulation policy and censorship of government. Then, How are korean movies in China faced with under the contradiction both regulation policy and open-marketing? How are Chinese percept about korean movies?In order to this subjects, the purpose of this study is to explore research korean movies statistics in China, the government regulation policies of import, tendency of korean movie study in China, survey for twenties etc. And to conclude, Firstly, korean movies are screening 2-3films every year in China, Secondly, need to know well chinese import regulation policies, Thirdly, be based on survey, make efforts develop strong points and reform shortcomings. Fourth, need to more Korea-China culture interchange Therefore, I hope this study to contribute to new strategy for korean movies export and development in globalization age.

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