한국영화 배급시장에 관한 연구

A Study on Distribution Market of Korean Movie

In 2007, Korean movie confronted many unfavorable conditions, which made it difficult to realize a profit. The decrease of audience who go to theaters to watch Korean movies, the inactivity of the movie exports and the stagnation of the additional market are those examples. In general, it was the year of the crisis of Korean movie. Since 1980s, there have been many efforts of making reasonable distribution structure, and now Korean movie has a national-wide distribution system due to those efforts. However, the distribution structure which has been formed rapidly by monopolistic capital accelerates the crisis of Korean movie. This thesis deals with the distribution structure of Korean movie, using the Theory of Industrial Organization which is useful for understanding of the changable situation of Korean movie industry. I'll divide the distribution industrial organization into market structure, market conduct and market performance for this project. First, the distribution market in Korea is dominated by CJ Entertainment, Showbox and Cinemaservice. An audience market share by them is over 83%. Considering that CJ Entertainment has not a few share of Cinemaservice, it appears that more than a half of distribution market is dominated by two companies. It is a serious problem of Korean movie industry. Also, newly emerging firms with money start movie business easily in Korea. It shows that Korean movie industry has weak base effected by money, not the strategy of product differentiation. Secondly, market conduct deals with the theater market, the additional market and the foreign market given a great deal of weight on the distribution structure. Thirdly, I look over the market performance of the theater market, the additional market and the foreign market in the aspect of efficiency. Finally, I'll seek to draw up a plan for the best distribution market with good movies and many audience.