In this article, I argue that despite its rhetoric to combine culture with economy, the new film policy in the wake of the reduction of screen quota is contradictory since cultural policy is being de-culturalilzed in the sense that culture is being less seen as a separable 'capital' as is being situated only as part of a new 'digital economy.' I suggest that this policy is problematic and the film industry needs a new one to transcend economics, without abandoning it. That is, the one that would really connect cultural diversity and industry sustain-ability. The first step to accomplish this goal, however, is the film industry should adjust itself to new policy and industry settings in the era of convergence. I argue that the opportunities for the film industry in an emerging digital environment are such that the film industry should continue to line up behind the film networks in defending its territory, but at the same time, look for other options that such new technologies as MMS creates. I finally propose an alternative cinema strategy that would fulfill a policy mandate which includes both cultural and industrial considerations. It requires support from MMS which is backed by public funds and is dedicated to cultural objectives. The idea is to link support for a varied film culture to the goal of sustaining the Korean film industry in the long term.
1. 스크린쿼터 축소와 영화산업
2. 디지털 경제의 도래와 영화산업의 위기
3. 영화지원정책과 경제결정론
4. MMS를 통한 영화와 방송의 융합
5. MMS와 대안영화 전략
6. 결론을 대신하여
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