한국 영화 산업의 시장구조변화 및 정책방안 연구

A Study on the Relationship between the Korean Movie Market Structure & Product Diversity in the Vertical Integration of Multiplex

This study aims to find out which variables have affected the change of market structure of the Korean Film Industry recently. The research has focused on the diversity of the nation, genre, and sources of films. There has been no previous study which emphasized the concept of diversity in analyzing film industry so far. In this respect, this study can contribute to add theoretical expansion of the film study. The main analytical model this study is based on is provided by Moreau and Peltier. They categorized the concept of diversity into three dimension, that is, variety, balance, and disparity. The cultural diversity is defined as expansion of cultural product and services in both terms of production and consumption. The research results are that the current market structure of Korean Film industry increased the diversity in respect to nation, but that the diversity of genre and sources have been decreased and the market is monopolized by a few powerful firms that own distribution outlets on a national scale. This study make suggestions for the development of Korean Film industry in the long term as follows. First of all, there is no economic and cultural rational to maintain the screen quarter system more in that there shows great diversity of nation in the market. Second, it should be rather careful to adopt the minority quarter system. The reason behind the decrease of diversity can be explained by another factor like the reduction of production itself and concentration of genres. Finally, the merger and acquisition of upstream and downstream firms brings about the market concentration and decrease of audience welfare. It is necessary to consider the vertical integration of production firms and distribution in antitrust aspect.