An Analysis of “Inheritance and Innovation” in Visual Communication Design——Take Jin Taiqiang and An Shangxiu, Chinese and Korean Designers, as Examples

An Analysis of “Inheritance and Innovation” in Visual Communication Design——Take Jin Taiqiang and An Shangxiu, Chinese and Korean Designers, as Examples

【背景】视觉传达设计作为一门融合艺术、文化和技术的综合性学科，其发展历程受到社会、文化和技术变革的深刻影响，承载着文化的传承与创新。【目的】本研究旨在探讨中韩视觉传达设计中的“传承与创新”理念，以设计师靳埭强和安尚秀为例展开分析。【方法】文章通过文献研究法对中韩两国设计师在传承与创新方面的具体体现和共同之处进行了比较分析。首先，概述了传承与创新的内涵与价值。随后，聚焦于“传承与创新”在靳埭强和安尚秀设计作品中的具体体现，突显靳埭强深刻理解与创新融合的传统文化，以及安尚秀通过创新手法使传统元素在字体设计中焕发现代时尚魅力。【结果】通过对靳埭强和安尚秀的视觉传达设计作品比较分析，凸显其在现代性风格、传统文化思想传承以及传承与创新关系方面的见解。【结论】最终，强调了两位设计师作品中传承与创新的相辅相成，为视觉传达设计领域注入深刻内涵与丰富价值。

[Background] Visual communication design is a comprehensive discipline that integrates art, culture and technology. Its development process has been profoundly affected by social, cultural and technological changes, and carries the inheritance and innovation of culture.[Objective]This study aims to explore the concept of “inheritance and innovation” in visual communication design in China and South Korea, taking designers Jin Daiqiang and An Sangxiu as examples for analysis. [Methods] Through literature research, this paper makes a comparative analysis of the concrete embodiment and common points of inheritance and innovation of designers in China and South Korea. Firstly, it summarizes the connotation and value of inheritance and innovation. Then, it focuses on the concrete expression of “inheritance and innovation” in the design works of Kan Tai-Keung and Ahn Chang-su, highlighting Kan Tai-keung's deep understanding of traditional culture and the integration of innovation, and Ahn Chang-su's innovative methods to make traditional elements in font design full of modern fashion charm. [Results] Through the comparative analysis of Kan Tai-Keung's and Ahn's visual communication design works, the author highlighted their views on modernity style, inheritance of traditional cultural ideas, and the relationship between inheritance and innovation. [Conclusion] Finally, it emphasizes the complementarity of inheritance and innovation in the works of the two designers, which injects profound connotation and rich value into the field of visual communication design.