Research on the Construction of Agricultural and Forestry Product Channels for Rural Revitalization

Research on the Construction of Agricultural and Forestry Product Channels for Rural Revitalization

【背景】乡村振兴其目的是为了使乡村产业兴旺、村民富裕，构建乡村数字供应链是实现宏伟目标的重要路径之一。【目的】提出乡村农林产品数字供应链建议，构建稳健可持续的数字供应链，培育乡村产业及优化产业结构，富裕乡村，实现乡村振兴。【方法】通过实地访谈村镇干部、农民、乡村企业掌握了乡村产业链发展与建设的现状及问题、农林产品消费需求，提出了以需求端为核心构建乡村农林产品数字供应链模型及元素，基于层次分析模型，计算出各要素权重，形成主次分析、层级清晰的数字供应链网络结构。【结果】构建了以龙头企业为核心，多主体协同共育，适合乡村经济发展实际的数字供应链网络、建设重点，从建设规划、数字供应链设计，再到需求可视化、种植加工数字化、专合社经营现代化、物流数字化、风险管理数字化建设方案。【结论】实践证明，数字化技术在推动乡村振兴应用价值明显，推动乡村产业转型升级、提高村民生活水平、建设美丽乡村等，实现产业、组织、人才、文化、生态的全面振兴。

[Background] The purpose of rural revitalization is to promote the prosperity of rural industries and the prosperity of villagers. Building a digital supply chain in rural areas is one of the important paths to achieve the grand goal. [Objective]To propose suggestions for the digital supply chain of rural agricultural and forestry products, build a stable and sustainable digital supply chain, cultivate rural industries and optimize industrial structure, enrich rural areas, and achieve rural revitalization.[Method] Through on-site interviews with village and town officials, farmers, and rural enterprises, had grasped the current situation and problems of the development and construction of rural industrial chains, the demand of agricultural and forestry products, with the demand sort out the digital supply chain of rural agricultural and forestry and element,, calculate the weights by Analytic Hierarchy Process model, form a digital supply chain network structure with clear primary and secondary analysis and hierarchy.[Results]We have built a digital supply chain network system with leading enterprises as the core, multi subject collaborative education, and suitable for the actual development of rural economy. We have elaborated on the key points of rural digital supply chain construction, from construction planning and digital supply chain design, to demand visualization, digitalization of planting and processing, modernization of cooperative operation, digitalization of logistics, and digitalization of risk management.[Conclusion]Practice has proven that digital technology has significant application value in promoting rural revitalization, improving the living standards of villagers, and building beautiful rural areas, achieving overall rural prosperity and achieving comprehensive revitalization of industries, organizations, talents, culture, and ecology.