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Seoul Journal of Economics Volume 37 No.1.jpg
SCOPUS 학술저널

Digital Attention Intermediaries

Digital Attention Intermediaries

This article provides a guide to the world of digital attention intermediaries and concludes with a discussion of several policy issues with a focus on competition policy and consumer protection. It addresses the following questions: How do attention intermediaries operate in the real world? What are economic mechanisms that may contribute to understanding markets with digital attention intermediaries? Recent insights from the economics of platforms and media economics inform the replies to these questions.

Ⅰ. Introduction

Ⅱ. Role and functioning of digital attention intermediaries in the real world

Ⅲ. Markets for attention and their masters

Ⅳ. Policy issues with attention intermediaries

References

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