패션헤어 서비스품질이 이용고객의 자존감과 정신건강만족도에 미치는 영향

The Effect of the Fashion Hair Service Quality on self-esteem and Satisfaction

This study aims to find ways to improve lifestyle satisfaction in order to improve the self-esteem and quality of life of fashion hair users by examining the effect of the use of fashion hair on self-esteem and lifestyle. This is the purpose. The empirical survey was conducted across the country for one month from March 1 to April 4, 2021, and a survey was conducted on those who are currently wearing wigs or who have experienced wigs wearing wigs. 350 copies were distributed and 311 copies were collected, and 254 copies were used for the final analysis, excluding the unscrupulous respondents. For data analysis, frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using SPSS 21.0.