특수강자재 구매요인이 만족도 및 행동의도에 미치는 영향

The impact of specialty steel purchase factors on satisfaction and behavioral intentions

This study was conducted to investigate the mediating effect of satisfaction in the relationship between specialty steel purchase factors and behavioral intentions. As a result of statistically analyzing data collected through a survey, it was found that awareness and responsiveness among the factors for purchasing special steel materials had a significant effect on behavioral intentions by mediating immersion. In addition, among the factors for purchasing special steel materials, product quality, supply price, safety, and responsiveness were found to have a significant effect on behavior by mediating customer satisfaction. Through this result, the researcher suggests practical implications.