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KCI등재후보 학술저널

특수강자재 구매요인이 만족도 및 행동의도에 미치는 영향

The impact of specialty steel purchase factors on satisfaction and behavioral intentions

DOI : 10.54710/apba.2024.19.1.57
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This study was conducted to investigate the mediating effect of satisfaction in the relationship between specialty steel purchase factors and behavioral intentions. As a result of statistically analyzing data collected through a survey, it was found that awareness and responsiveness among the factors for purchasing special steel materials had a significant effect on behavioral intentions by mediating immersion. In addition, among the factors for purchasing special steel materials, product quality, supply price, safety, and responsiveness were found to have a significant effect on behavior by mediating customer satisfaction. Through this result, the researcher suggests practical implications.

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 연구설계

Ⅳ. 실증분석결과

Ⅴ. 결론

References

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