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아태비즈니스연구 제15권 제1호.jpg
KCI등재 학술저널

금융산업의 빅데이터 경영 사례에 관한 연구

A Study on Big Data-Driven Business in the Financial Industry: Focus on the Organization and Process of Using Big Data in Banking Industry

Purpose - The purpose of this study was to analyze cases of big data-driven business in the financial industry, focusing on organizational structure and business processes using big data in banking industry. Design/methodology/approach - This study used a case study approach. To this end, cases of two banks implementing big data-driven business were collected and analyzed. Findings - There are two things in common between the two cases. One is that the central tasks for big data-driven business are performed by a centralized organization. The other is that the role distribution and work collaboration between the headquarters and business departments are well established. On the other hand, there are two differences between the two banks. One marketing campaign is led by the headquarters and the other marketing campaign is led by the business departments. The two banks differ in how they carry out marketing campaigns and how they carry out big data-related tasks. Research implications or Originality - When banks plan and implement big data-driven business, the common aspects of the two banks analyzed through this case study can be fully referenced when creating an organization and process. In addition, it will be necessary to create an organizational structure and work process that best fit the special situation considering the company's environment or capabilities.

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 사례 연구

Ⅳ. 논의 및 결론

References

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