A Review and Outlook of Research on “Xinwen Lianbo(News Broadcast)” and Its Innovative Development Forms

A Review and Outlook of Research on “Xinwen Lianbo(News Broadcast)” and Its Innovative Development Forms

“Xinwen Lianbo(News Broadcast)” is one of the most authoritative news programs in China's mainstream media, and its viewership has significantly increased since its innovative revision. This study, based on the perspective of communication studies, utilizes literature analysis and qualitative analysis to organize and describe the literature on “Xinwen Lianbo(News Broadcast)” and its innovative revisions in recent years. Furthermore, it analyzes the academic research dynamics of “Xinwen Lianbo(News Broadcast)” in China, aiming to provide references for subsequent researchers. The research findings indicate that there has been more focus on studying the characteristics of “Xinwen Lianbo(News Broadcast)” programs and program development strategies from the perspectives of broadcasters and content, while relatively fewer studies have been conducted from the perspective of audience reception. Additionally, there is limited research on the segmentation of audience groups for “Xinwen Lianbo(News Broadcast)”. Therefore, future research in this field could explore the segmentation of audience groups for “Xinwen Lianbo(News Broadcast)” and attempt to address the inadequacies in studying audience attitudes towards mainstream media news programs.

《新闻联播》是中国主流媒体最具权威性的新闻节目之一，创新改版以后的《新闻联播》收视率显著提高。本研究立足于传播学视角，运用文献分析和定性分析的研究方法，对近年来关于《新闻联播》和它的创新改版形态的文献进行整理和描述，进而分析我国《新闻联播》研究的学术研究动态，为后续的研究者提供参考。研究发现：从传播者、传播内容的角度来研究《新闻联播》节目特征和节目发展策略的比较多，从受众接受的角度对《新闻联播》进行的研究比较少，对《新闻联播》的细分受众群体的研究也不多。因此该领域未来的研究可以在《新闻联播》细分受众群体方面展开探索，尝试弥补对于主流媒体新闻节目的受众态度研究方面的不足。