Cross-Cultural Communication: Opportunities, Challenges, and Strategies —Taking Cultural Exports of China and South Korea as Examples

Cross-Cultural Communication: Opportunities, Challenges, and Strategies —Taking Cultural Exports of China and South Korea as Examples

【背景】在全球化和数字化背景下，文化传播的形式和方式正在经历重大变革。 【目的】本文探讨了这一变革对传统文化传播的影响和机遇，以韩国和中国为例进行深入分析。 【方法】首先分析了韩国如何通过现代媒体平台和文化产业成功推广其文化，并尤其关注了其通过电视剧和K-pop 偶像团体的成功实践。随后，讨论了中国在传统文化传播上所面临的挑战，并提出了一些借鉴韩国成功经验的可能策略，并引入了社交媒体平台在跨文化传播中的新作用。 【结果】中国需要利用现代媒体和文化产业，采取更多元和创新的方式来传播传统文化，以增强传统文化的生命力和全球影响力。 【结论】最后，讨论了本土文化保护和传承的重要性，特别是在全球化和数字化背景下的挑战和应对策略。本文希望能提供新的视角和思考，以帮助我们更好地理解和应对如今文化传播的新形势。

[Background] In the context of globalization and digitization, the forms and methods of cultural communication are undergoing significant changes. [Objective] This paper explores the impact and opportunities of this transformation on traditional cultural dissemination, with an in-depth analysis focusing on South Korea and China. [Methods] Firstly, it analyzes how South Korea successfully promotes its culture through modern media platforms and the cultural industry, with particular emphasis on its successful practices through television dramas and K-pop idol groups. Subsequently, it discusses the challenges faced by China in traditional cultural dissemination, proposing some strategies that may draw lessons from South Korea's successful experiences and introducing the new role of social media platforms in cross-cultural communication. [Results] China needs to utilize modern media and the cultural industry, adopting more diverse and innovative ways to disseminate traditional culture, in order to enhance the vitality and global influence of traditional culture. [Conclusion] Finally, the importance of protecting and inheriting local culture, especially in the context of globalization and digitization, is discussed along with the challenges and coping strategies. This paper aims to provide new perspectives and insights to help better understand and respond to the new situation of cultural communication today.