Study of interactive Packaging Design Elements in Terms of Sustainability--Focusing on Faller Smart Drug Packing

Study of interactive Packaging Design Elements in Terms of Sustainability--Focusing on Faller Smart Drug Packing

【背景】交互式设计概念应用于多个不同的领域, 使消费者与设计能够更好地交流；同时，其“用户导向”的设计理念也与“以人为本”的现代可持续理念相吻合。 【目的】研究者通过讨论交互式设计与可持续理念的关联性，阐述相关设计方法，旨在研究并推导出符合现代要求的具有可持续概念的交互式包装设计要素模型。 【方法】本研究针对可持续概念的应用路径，以交互式设计包装为对象，讨论相关设计方法，通过围绕包装与用户、包装与产品、包装与环境的交互式先行理论，分析德国包装设计公司“福勒”推出的智能药品包装。 【结果】本研究以具体的案例分析为基础，在可持续层面提出了交互式包装设计要素模型，包括感官要素、视觉要素、行为要素、结构要素和材料选择。 【结论】本研究在案例分析的基础上总结出了符合可持续理念的交互式包装设计要素模型，探讨了如何提高可持续交互包装设计的质量，以期在此基础上为今后的交互式包装设计相关研究提供理论上的参考依据。

[Background] The concept of interactive design is applied in many different fields, which enables consumers to communicate better with design. At the same time, its “user-oriented” design concept is also consistent with the “people-oriented” modern sustainable concept. [Objective]By discussing the relationship between interactive design and sustainable concepts, the researchers elaborated the relevant design methods, aiming to study and deduce the interactive packaging design element model with the sustainable concept that meets modern requirements. [Method] Aiming at the application path of the concept of sustainability, this study took the interactive design of the packaging as the object, discussed the relevant design methods, and analyzed the intelligent drug packaging launched by the German packaging design company “Faller” through the interactive advance theory around packaging and users, packaging and products, packaging and environment. [Results] Based on the analysis of specific cases, this study put forward an interactive packaging design element model at the sustainable level, including sensory elements, visual elements, behavioral elements, structural elements, and material selection. [Conclusion] Based on the case study, this study summed up the elements model of interactive packaging design that accords with the concept of sustainability and discussed how to improve the quality of sustainable interactive