국내 반려동물전공대학생의 반려동물 의복추구에 따른 소비자유형과 반려동물 의류 구매의도의 영향요인

The Influence of Consumer Types and Purchasing Intentions on Pet Apparel Pursuit among Domestic Pet Major College Students

In this study, we explored the preferences and purchasing motivations of South Korean pet-related majors regarding pet clothing. Through big data analysis from sources like Naver Data Lab, surveys, and interviews, we identified diverse buyer groups in the pet clothing market. Our findings reveal that seasonal trends influence search and purchase behaviors, with factors such as usability, safety, lifestyle compatibility, fashion, satisfaction, and environmental concern influencing their choices. This insight enhances our understanding of the pet clothing market and provides valuable guidance for producers and retailers aiming to better meet pet owners' needs.