A Study on the Plant Sketching Practice for the Enhancement of People's Intention for Pro-Environmental Behavior

A Study on the Plant Sketching Practice for the Enhancement of People's Intention for Pro-Environmental Behavior

Background and objective: Many scholars agree that the key to mitigating the environmental crisis lies in altering humanbehavior. To better understand this linkage, it is crucial to identify the psychological determinants of one's pro-environmentalbehavioral intention (PEB) and examine the process through which such behavior is generated. This study focuses on onesuch process, drawing of plants. We test whether visually representing plants by engaging in freehand drawing wouldinfluence actual behavioral intentions to improve the quality of our environment and whether this association is mediatedby the key environment-psychological factors (attitude toward plants and affection to the natural environment). Methods: To answer this question, we conducted a quasi-experiment with 235 students from selected colleges in Seoulby dividing them into control and treatment groups. The control group participated in regular outdoor activities during a fieldtrip while the treatment group engaged in drawing of plants during the trip. Survey answers and drawings were analyzedto examine the effect of plant drawing practice on PEB and the mediative role of the psychological constructs. Results: Our T-test and the partial least squares structural equation model (PLS-SEM) test revealed the following findings:(1) Engaging in plant drawing practice is more effective in developing positive attitudes toward plants and affection to thenatural environment than engaging only in normative outdoor experience. (2) Analytical-observational drawings areinfluential to PEB by mediating through plant attitude, and expressive-subjective drawings are influential to PEB bymediating through environmental affect. (3) Gender was a critical factor in determining plant attitude, environmentalattitude, and PEB. Conclusion: In sum, the findings suggest that plant drawing experience has a significant impact on developing PEB, andthus, it can be an effective means to foster a biospheric mindset as well as nature-protective behavior.