유기인증 신뢰성이 유기가공식품 소비에 미치는 영향

The Effect of Certification Credibility on Organic Processed Food Consumption

This study examines the impact of consumer trust in organic certification on organic processed food consumption. Propensity score matching is utilized to analyze the impact of organic certification credibility on expanding organic processed food consumption. Results show that the credibility of organic certification has a positive effect on the expansion of organic processed food consumption. When comparing before and after the outbreak of the COVID-19 pandemic, the credibility of organic certification led to a greater increase in organic processed food consumption before the outbreak of the pandemic. As a result of analyzing the effect of the credibility of organic certification by age on the expansion of organic processed food consumption, the effect of credibility on the expansion of consumption in the young generation is greater than the effect in the middle-aged. In addition, the effect of credibility on the expansion of consumption is more significant for higher-income groups. Through the results, we provide evidence for establishing related policies and marketing strategies to expand the market for certified organic agricultural products.