노인관광자 제약요인에 의한 여행상품 구매행동

Behavior of Travel Product Purchasing by Limiting Factors Against Senior Tourists

On the contrary from the high technology trend, the opulation density of seniors are keep increasing and as a consequence, Korea will become a society of old age with its ever-increasing number of old people in OECD. So we need to recognize the aged population is rising as active tourists and as a potential market for the tourism industry. Elders, who are passive and weak, are sensitive about limiting factors in tourism market. Therefore we need to study on the effect of limiting factors of senior tourists on characteristics of purchasing behavior. This study is meaningful to examine the measurement of tour motivation, information research and evaluation of purchase behavior related to senior tourists' limiting factors. Especially, it is meaningful to study focusing on senior tourists` limiting factors with consumer class change in ageing society.