여행사 On-Line 유통기능요인과 고객관계결속, 충성도간 관계 연구

The Study on the Effect of Travel Agencies' On-Line Distribution Function Factor on Customer Relationship Commitment and Loyalty

The objective of the study is to derive the elements from the elements of the on-line distribution function factor and from literature investigation, verify the effect of relationship and unity between a travel agencies' and customer from on-line elements through an objective analysis, present the most proper distribution function factor that is applicable to on-line market for travel agencies' to meet the needs of customers in a substantial manner. The significance of the study is, derived theoretical elements of travel agency on-line distribution function from preceding studies, developed survey point and standard to verify functional elements by an objective analysis. Also, the study presented practical objective model by the comparison between the first and the last objective model by cognitive and constative analysis with derived elements.