호텔 레스토랑의 서비스스케이프가 고객만족에 미치는 영향

A Impact of the Servicescape on Satisfaction of Customers in Hotel Restaurant

The objective of this study was undertaken to find that composition factors of servicescape affected customer's satisfaction in hotel restaurants. Data of this study were collected a survey on the user's hotel restaurant at Seoul and Taegu and Pusan in Korea, and based on the results a statistic software, SPSS 10.0 and LISEREL 8.51, was used to perform the relations analysis and servicescape model-fits in measurement model and structural equation model. As a result of data analysis, among the composition factors of servicescape, ambient condition, interior decoration, cleanliness and spatial layout/functionality were shown to give positive effect on the approach action of customer. However, the comfortable seat were known to be insignificant.