우리나라 독립호텔의 전자예약시스템에 관한 연구

A Study on the Electronic Reservation Systems in Korean Independent Hotels

Most of hotels in Korea distribute their products to the global market with electronic reservation channels such as GDS, Internet, etc. This transition in distribution system is being generalized and accelerated in the hotel industry. Especially chain hotels have great advantage over independent hotels in terms of distributing their products because every chain has a powerful reservation system. In reality, only a few independent hotels in Korea join independently operated reservation system such as Utell, Summit, etc. This paper focuses on the structure of electronic reservation channels in Korean independent hotels.