중저가관광호텔 체인경영전략

A Study on the Chain Management Strategies of Budget Tourist Hotels

The purpose of this study is to find out the problem of managerial dimension, improve brand image and contribute to the growth of budget tourist hotels by suggesting appropriate chain management strategies for the approach in the context of an international point of view in order to reflect the current trend of international hotel industry. To achieve the purpose of this study, literature research and interview with experts are done. The chain management strategy is suggested by dividing five parts, which are contract, administration, customer relations, employee relations and facilities. Under the current situation, it is very important to activate budget tourist hotels and to strengthen the competitiveness of them. For this, one of proposal of this study is to suggest the conversion of independent hotel into a chain hotel through objective and scientific survey and analysis.