여행사의 축제여행상품 개발전략에 관한 연구

A Study on the Development Strategy of Festival Travel Product

The purpose of this study is to establish the development strategy of festival travel product. In order to achieve the above purpose, I have run parallel analysis with both of the documentary study and empirical study. In case of the empirical study, I have adopted a questionnaire which is based on a documentary study basically. The target of this research was travel agents worker who were in Seoul. According to the result of this study, I can present the development strategy of festival travel product. First, by operation, in case of domestic tour, opportunism strategy and cooperation strategy are valid, in case of outbound tour, innovation strategy is valid, and inbound tour, technique application strategy is valid. Second, by position, most of travel agent's worker thinks the most proper strategy is technique strategy.