호텔 구매현장에서의 고객반응 측정속성 개발

A Study on the Development of Attributes for Hotel Customer Response Measurement

The purpose of this study is to develop the Hotel customers' response measurement attributes. The procedures of this study is as follows: First, the attributes are developed through the rigorous analysis of literature review. Second, the attributes which have been developed are refined after the panel' discussion. Third, the attributes which have been refined are Hotel employees' opinion survey. Fourth, the reliability test is done for extracted attributes. Eventually, five attributes(money spend, duration of stay, number of buying and using items, liking, complaint) are extracted and discussed.