International travel is now an accepted way of life for an increasing number of people. Even though the traveller's insurance might cover the bills of accident and medical cure, they should first find a doctor or a hospital to get the right treatment during their stay in a foreign country. The purpose of this study is to obtain the basic information on the necessity of establishing active emergency assistance service for the visitors travelling in Korea. The exploratory study surveyed single random-sampled respondents of 300 travellers, and collected 248 usable questionnaires. The respondent's demographic characteristics were that Japanese travellers were 65.3%, and mostly aged twenties, thirties and forties. Findings from the survey were; 1. Most of the visitors considered robbery, lost of belongings, illness and accident as the most possible emergency cases that might happen during their stay in Korea. 2. Japanese travellers and pleasure tourist are associated in their mind with travel agencies when they encounter emergency or they purchase traveller's insurance, while western tourists and business travellers are associated with embassy for emergency, and with insurance company for purchasing travel insurance.
Ⅰ. 서 론
Ⅱ. 연구의 이론적 고찰과 현황
Ⅲ. 조사설계와 분석방법
Ⅳ. 실증분석결과
Ⅴ. 결론 및 시사점
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