관광호텔 식당선택에 미치는 상황적 영향 연구

The Situational Influence in the Hotel Restaurant Choice

The purpose of this study is to examine the features of situational influence in the hotel restaurant Choice and to help the managers of Hotel restaurant in marketing, management and sales promotion in such a competitive situation of the hotel industry. More specifically, it has investigated the differences between the restaurant choice and choice factors in situational influence and identified there are also differences between hotel choices and choice factors in situational influence and demographic variables. This study should be considered more since the sample was not completely random and need to develop the dimension on situational influence factors. Therefore, the more systematic and continuous study should be executed to overcome those kind of limits.