남원지역 숙박업 활성화 방안에 관한 연구

A Study on the Promotion of the Lodging Industry in Namwon

The strategy to increase the income from synergy effect derived from lodging industry is one of the main economic strategies to increase the tour-income of an area by luring tourists lodging which a local autonomous entity may take it‘s main economic strategy. The strategy is focusing on developing touring products which are aiming at net profit. Namwon City as the other cities do makes her known as a sight seeing city on the purpose of flowering its local economy in practising a local autonomous entity, has been developing touring products to attract tourists. The city is badly in need of the touring products of lodging type by which tourists would stay longer since tourism in Namwon takes about 40% of the city's local production basis. This study is focusing on the some reformed devices to activate the lodging industry of Namwon based on the resources of tourism and the plans of tourism development in Namwon. Firstly, the development of tour sights or courses which appeal to the image of Kwanghanloo. Secondly, the development of touring products which tourists would enjoy experiencing. Thirdly, the development of lodging facilities which appeal to the taste of tourists. Lastly, the development of public information strategies. These devices are considered as the strategies to induce tourists to stay longer. As the concrete means of the devices of luring tourists to activate the lodging industry of Namwon, a museum connected with Kwanghanloo, Chunhwangchon, the touring facilities to experience the local customs and intangible heritage in the rural area, the lodging facilities which appeal to the desire of tourists, the development of characterized touring products, the reformation of connected touring industry, airing of the device of activating by the association of lodging industry, the exposition of local products, the strategy of public informing, the strategy of touring cost, and the strategy of the image of Namwon, are presented in this paper. On the strategy of public informing, the strategy that the association of Namwon lodging industry informs the public of the lodging facilities in Namwon through the chained public information and the strategy of informing of the spiritual culture such as important national and local cultural properties by reservation or booking, are explored. This study concludes that to activate the lodging industry, the local culture and history and the characterized touring products differentiated from the other areas are specially important.