제천지역관광객의 관광행동특성연구

A Study on the Perception on the Tourist Behavior in Chechon: In Case of Life Style

The purpose of this study is to the Tourist Behavior of chung pung Culture festivel park in chechon. This exploratory study surveyed a random Sample of 300 tourist. After follow-up procedures were applied, responses 220 of the 300 questionnaires. The statistical Analysis spss/pc were used for computer analysis of the data and testing. Therefore, according to research result, this thesis try to suggest the following marketing strategies. First, the dignity-oriented group was analyzed to be satisfied with services. Second, the everyday-dissatisfaction group was analyzed to be satisfied with price and Receration. Third, the careful-Socialization group was analyzed to be satisfied with price and hotel. Fourth, the Conservative-supreme group was analyzed to be services and Restaurant. Fifth, the accomplishment-active group was analyzed to be price and Receration. Consequently, the findings of this study intend to establish the efficient and rational marketing strategies in Chechon.