여행사이미지와 기업아이덴티티에 관한 영향 연구

A Study on the Influence between Travel Agency Image and Corporate Identification

Today's society is often called the era of image. Image is one of very important managerial factors, especially for travel agencies looking for survival strategy under extremely competitive conditions. Therefore, the purpose of this study is to offer some suggestions about corporate identification strategies for increasing travel agency image, searching correlation between travel agency image and corporate identification. To achieve this primary purpose, travel agency image and corporate identification has been analyzed and performed by documentary study and empirical study method based on consumer survey. On the basis of the above-mentioned results of this study, corporate identification must be reflect the most important factors(travel agency's tradition, history, confidence, service...) of travel agency image for increasing travel agency image. A corporate identification strategies for increasing travel agency image were as follows; First, the design of corporate identification must be reflect travel agency image that it is made by advertisement and publicity activities, and be reflect travel agency image of their services for customers. Second, the image of corporate identification must be reflect travel agency's tradition, history, possibility, ,confidence and stability. Third, the function of corporate identification must be made a plan that travel agency image can be memerize to the customers for a long while, be use for travel agency's advertisement and publicity activities, and be use it for a long time.