관광호텔 관광자의 선택행동에 관한 연구

The Study on the Choice Behavior of a Tourist Hotel Visitor

The purpose of this study is to find out an important attribute of the practical benefit connected to the sightseer's choice behavior through the positive analysis on the visiter's tourist hotel. The confrontation plans on the choice behavior of the tourist hotel visiter based on the result of the positive analysis are as follows. 1. It is VIP card/ a main cause of the price for the tourist hotel visiter to think much among the main causes on the choice behavior. Therefore we need to establish a proper price which can make a value the greatest and develop a various of pay membership cards. 2. Because the source of information is from a family, friends, colleagues(it covers 43.5% among sources), we should lure out the greatest of the management of the customers satisfactions. 3. Among causes on selecting a tourist hotel, for a re-visit decision is decided by the price and the promotion factor. And so we have to hold the power of competitive price by the interception of business loss, resonable cost price control, the removal of unnecessary price rise factor and resonable price establishment. This has the limitation that it has been studied on only for personnel and domestic sightseers and which can't reach multifarious and subdivided causes. Therefore the more systemic and constant study is asked to overcome this critical point.