이벤트학의 개념에 관한 연구

Conceptual Studies of Event Management

Studies of Event Management have been actively approached by tourism view since 1970s in western countries, while various different approaches of special events were unsystematically made by event related fields in Korea. The purpose of this study is to examine the academic concept of Event Management studies related to special events and festivals. In this research, the general theories of special event, the development of event and tourism and research tendency of event studies were reviewed with the concerned document. Findings from the documentary study of special events and festivals were; 1. the basic components of special event are purpose, duration, place, participant and program with the characteristics of planning, positiveness and rareness. 2. event tourism will increase to meet the need of increasing tourist who pursuing the active holidays and cultural experiences. 3. the research of special events and festivals has been mainly done in Canada, U.S.A., Australia and New Zealand, focusing on the subjects of economic impact of event, marketing and sponsorship management.