전시이벤트 운영계획에 관한 연구

A Study on Administration Planning of the Exhibition-Event

Exhibition-Event as means of a struggle for existence marketing for company or nation have become ones in witch spectators actively take part in the aspect of a scheme and event factors have been emphasized in planning theme since the beginning industrial society. In this situations, exhibition-event has been a plan of efficient marketing promotion and displaying to make objects consumers and buyers. This thesis is aimed to verify exhibition-event effect, to be considered in the course of administration planning exhibition. Therefore the administration planning obtained are as follow : establishing of planning, preparing in advance, a work of participation books, preparing the opening, managing of an exhibition, analysis of result, and exact calculation. This study endeavor to present a administration planning about the increase of exhibition-event in quantity and quality which will grow. I hope that this study will give some help to producer and enterprise managers.