제주방문 중국관광자의 관광성향에 관한 연구

A Study of Tourism Disposition for Chinese Tourist in Jeju Island

The purpose of this study is to find out Chinese tourist's disposition in Jeju where is designated 'No-Visa Area' for Chinese tourist and to suggest the marketing strategies which is able to satisfy Chinese tourist's wants and activate Chinese tourist's visit. For this, first of all, based on in depth understanding about Chinese tourist and structural problem in Jeju tourism, practical and effective strategies can be implemented, resulting in attracting more Chinese tourists to Jeju. So it should be inquired of preparation to receive Chinese tourist in Jeju and getting them satisfying tour service and Jeju's tourism public relation for chinese market which is called 'sleeping tourism giant'. The contents of this study are as follows : Ⅰ. Introduction to the purpose and method of this study, Ⅱ. Present situation of Jeju's Chinese tourism, Ⅲ. Problem and Improvement, Ⅳ. Conclusion.