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The Effect of Personal Values and Vacation Style

The primary purpose of this study is to analyze the effect of personal values and vacation styles, psychological variables for more understanding of vacation behavior by examining the factor structures of the two scales, Kahle's LOV(1983) and Zins's vacation styles(1998). The factor structure of LOV(Kahle, 1983), an instrument to measure personal values, is analyzed to be 8 items and 2 factors model. The factor analysis of vacation styles, measured by the scale used in Zins(1998) shows 18 items and 5 factors model. For the effect of the variables of Personal Values and vacation styles, intrinsic values have statistically significant connection with rest/safety, culture/spectacle, fun/entertainment and extrinsic values with rest/safety, familiarity/atmosphere, challenge/experience. Both intrinsic and extrinsic values are showed to be related to rest/safety.