관광열차상품의 특화개발 방안

Developing Alternatives of Tourist Train Commodity in Korea

The purpose of this study is to provide the greatest satisfaction for tourist in developing tourist train commodity which included a Korean culture and a korean image through present situation of tourist train commodity and a case study. To achieve the purpose of this study, reference documentary analysis and statistical data analysis are done. Based upon the result of this study, I would like to suggest a specialization strategy as follows. It should be go ahead with regional culture, various kinds of events and a plan specialization commercialize on the resort area. The contents of this study are as follows: Ⅰ. Introduction to the purpose and method of this study, Ⅱ. Theoretical backgrounds of this study - Tourist Train Commodity, Ⅲ. Present situation of tourist train commodity and a case study, Ⅳ. Improvement of tourist train commodity, Ⅴ. Conclusion.