한강 관광유람선 상품의 선호도 분석

A Study on the Propensity to Tourists of the Han-River Excursion Ship

Based on the result of this study, if I suggest the ways to activate the use of Han-river excursion ship, it is as follows. First, many respondents admitted the value of tour products regarding Han-river excursion ship. So using this multiplication effect, I think that convenient facilities should be expanded for the convenience of tourists. For example, one major type of tourists who take the excursion ship is the type that family members come together. So I think that it is needed to prepare convenient facilities like playing rooms for children. And also, because events in the ship are held mainly at night, we could see that tourists who use the excursion ship in the day time are not interested in such events. Therefore it is needed to prepare events that are proper in the condition of the daytime. For example, by using royal robe sailing ships, it can make them feel the life style of ancient ancestors. Or by performing Korean classical music in the ship, the unique zest of Korea can be shown. Finally, the tourists' evaluation result about the price and the cleanness of food & beverage shop was not good, so it is acutely necessary to recompose it. And also, to set up accurate guide signals for each language(English, Chinese, Japanese) for foreign tourists and to educate the crew should be strengthened. This study analyzes the various preferential factor of the tourist on Han river love boat. This research studies the following: