국제회의 기획자의 능력에 대한 요구 평가에 관한 연구

Needs Assessment for the Convention Planner

The meeting and convention industry has evolved into a business that provides significant revenue contributions to the hospitality industry. Indeed, such planning touches almost every facet of hospitality, travel and tourism services. A knowledge of lodging, food and beverage, and the broader aspects of tourism will enhance the meeting planner's effectiveness. Meeting and convention planning courses are being offered on an increasing basis within hospitality education programs. The study attempted to perform an assessment of the competencies needed in entry-level management positions in the meeting and convention industry as viewed by the industry itself, while extending information provided by previous assessment studies. Second, this study represented a first attempt to gain insight into the responsiveness of education programs to satisfy these needs. The purpose of this study is to assess those needs as the first step toward the ultimate development of curricula for meeting and convention planning. In order to accomplish the purpose of this study, questionnaires were made based on the model research, hypothesis, and the precedent research. The questionnaires were distributed to those who work in the fields of convention, education, and to participants of international convention and seminal. SPSS PC+ 8.0 was used to analyze the result. The result of this study coincide with a precedent researches by Walk and Chon and Feiertage on negotiating and communicating skills with the hotel industries from 5 essential competences. Responsibility/reliability, ability to settle the problems, plan for the long term strategy were found as the important additional factors to competences. Thus, international convention professional training programs have to operate the programs more effectively by showing interest in the additional findings to competences. Since some parts of this study are limited in showing generalities to the public, more scientific and more objective studies have to be done to continuously develop more valuable educational programs.