관광호텔 경영전략 수립 방향에 관한 실증연구

An Actual Study on Setting Directions for A Hotel Management Strategy

For effective accomplishment of a tourist hotel management strategy, we should analyze the management strategy, recognize the way in which we should change in advance, select the management strategy that fits the direction of change and keep the co-alignment principle that leads to the accomplishment of the management performance by achieving competitive advantages based on the company structure that divides management resources effectively. Therefore, management performance improves that financial performance and it creates positive cash flow. This is ultimately followed by customer satisfaction that contributes to the growth of the hotel. Therefore, management can maintain a competitive advantage in the severe competitive environment by developing a proper management strategy based on the objective assessment of strength and weakness of the hotel itself. This can be done through the regular and continuous analysis of the competitor's financial achievement. Hence, the hotel can develop and renovate its core competencies perpetually and can be built up as the best of all.