차문화의 컬처노믹스적 문화마케팅

A Study on Ways to Facilitate Tea Culture of Culturenomics Cultural Marketin: on the Basis of Tea Cultural Place

The study is motivated by methodological approach on how to apply the existingtraditional placeness to the present age. Moreover, its purpose lies in establishment of character of place that not only embraces the existing meaning of place but also reflects on the new paradigm of space through culturenomics which embraces the core ndexes of modern values such as economics, culture, and everything. Culture has a potential to create various values through its convergence with other fields, one of which is place. Place is essentially an original center of human existence. Culture is no more separated from daily life and people's way of life becomes a culture. In the a culture-oriented social system, design of place will be developed in a multi-dimensional way that accepts diversity and centers on relation. At our places experiencing placelessness through uniformity and modernization. Culturenomics, which enables a wide range of comprehension and participation ofculture, creates cultural contents which play a pivotal role in improvement of old environments and infrastructure. Cultural contents are good examples how culturenomics can be embodied in place. Cultural contents of culturenomics are categorized into cultural facilities, cultural districts, and cultural resources, depending on their development process. Cultural contents, as a cultural infrastructure that plays a pivotal role in an embodiment of culturenomics effects, not only focus on individual lives but also contain cultural publicity pursuing improvement of life quality of the general public. The characteristics of the Korean tea culture is also attributable to the relativeunfamiliarity of tea. The Korean tea culture, which has begun as Buddhist tea offerings, has been transmitted as protocol and tea etiquette of the royal family and tea customs of the aristocracy, scholar, and priests. The most effective way to convince people of the value of tea culture is providing an opportunity where they can make tea by themselves in a teahouse. Starting with this notion, I planned a commercial teahouse, an offline content. A teahouse is the most popular place of tea consumption, Nowadays, the world devise culturenomics strategies which create cultural contents with their indigenous creativity, culture, and art. Many countries around the world devise culturenomics strategies to develop places through, creativity, culture, art, utilization of cultural contents, and linkage of the contents with places. Culture, which can be easily universalized, is a common appreciation of meanings which the world can share. Modern places are suffering loss of place due to standardization, modernization, and instrumentalization of culture on the basis of economical development. In such a situation, This study lays its significance in developing our lndustry of TeaCulture into meaningful places by proposing modern-contents-based culturenomics Teaplace as a solution.