梁山杭家와 「이순신 장군차」

Yangsanhangga(梁山杭家) and 「Admiral Yi Sun-sin Tea」

This study pays attention to Yangsanhang-ga(梁山杭家), yangsanhang family, a historical and cultural resource related to the Admiral Yi Sun-sin in Boseong-gun which was a key area for rebuilding the Joseon naval forces before the naval battle of Myongryang and the Admiral stayed and wrote Jangkye (report to King) from Aug. 11th to 14th, 1597. In order to actively promote the value of Boseong tea culture resource in various ways, the tea manufacturing method and tea routines are presented as part of the commercialization of the relationship between Admiral Yi Sun-sin and Yangsanhangga and 「Admiral Yi Sun-sin Tea」. Tea culture is a high value-added product. Tea manufacturing is the most basic root of tea culture, and tea routines firmly demonstrate the value of that root. 「Admiral Yi Sun-sin Tea」is an attempt to produce cultural contents by combining the storytelling of the historical and social background related to Yangsanhangga and the specialized values of the Boseong area. Brand development suitable for the characteristics of Boseong, the largest tea production region in Korea, has an important meaning in terms of securing the legitimacy of domestic tea production and embracing the value and excellence of cultural contents.