新文科背景下高校旅游管理与新媒体融合课程建设探究

Research on the Curriculum Construction of the Integration of Tourism Management and New Media in Colleges and Universities under the Background of New Liberal Arts

新媒体随着科技的发展快速兴起，并被广泛应用于各类行业和领域，同时也促进了高校教育教学改革，为近年来我国大力提倡的新文科建设和高校教育教学带来新的机遇和挑战。旅游管理学科是与时俱进且实用性较强的学科，新媒体为该学科教育教学改革提供了新的契机。基于此，本研究在新文科背景下，探讨新媒体赋能高校旅游管理学科课程创新建设的机遇与对策，以期助力高校旅游管理专业借助新媒体技术创新课程建设。本研究认为，基于新媒体创新旅游课程应是设置旅游管理专业的高校重视的课程建设之一，具体需要政府、高校和从业者一致努力，承担应尽的角色与任务，从“改变培养模式，加大政策支持力度”、“鼓励教师自编教材，快速出版新教材”、“整合资源，优化专业课程设置”等方面创新课程体系与教学模式，以增强高等教育服务社会发展的能力，培养适合新时期的旅游管理“复合型人才”。

With the rapid rise of science and technology, new media is widely used in many industries and fields, and also promotes the reform of college education, bringing new opportunities and challenges for the construction of the new liberal arts and higher education and teaching, which are strongly advocated in China in recent years. The discipline of tourism management is advancing with The Times and has strong practicability. The new media provides a new opportunity for the educational reform of this discipline. In the context of the new liberal arts, this study discusses the opportunities and countermeasures for the innovation construction of the tourism management major curriculum in colleges and universities enabled by new media, in order to help the tourism management major in colleges and universities to innovate the curriculum construction with the help of new media technology. This study believes that innovative tourism curriculum based on new media should be one of the curriculum construction that universities setting up tourism management majors should pay attention to. Specifically, the government, universities and practitioners should make concerted efforts to assume due roles and tasks. In order to enhance the ability of higher education to serve social development, and cultivate “compound talents” for tourism management in the new era, the curriculum system and teaching mode sbhuold be innovated from several respects, including “changing the training mode and increasing policy support”, “encouraging teachers to prepare self-taught textbooks and quickly publish new textbooks”, “integrating resources and strengthening the policy support”.