instill a new spirit

instill a new spirit

The New Style of the Times poster series is a set of public service posters. The artwork uses the slogan of “New Wind of the Times” as the main visual symbol together with graphics and colors echoing the theme, which is a metaphor for the slogan of “New Wind of the Times” and reinforces the theme message. The posters use the form of calligraphy to convey the strong traditional Chinese culture and metaphors, which also illustrates the theme of the posters, the fusion of modernity and tradition.

《时代新风》系列海报是一组公益海报。作品以时代新风的口号作为主视觉符号配合与主题相呼应的图形和颜色，隐喻了时代新风的口号，强化了主题信息。海报运用了书法的形式传达浓厚的中国传统文化和隐喻，也点明了海报主题，现代与传统的融合。