한국 드라마와 영화 속 약국과 약사의 이미지 고찰

Review on the Images of Pharmacy and Pharmacists in Korean Dramas and Movies

BACKGROUNDS Media impacts public perception of professions. This study evaluated the portrayal of pharmacies and pharmacists in movies and dramas and its influence on public image. METHODS On September 15, 2023, ‘pharmacist’, ‘movie’, and ‘drama’ were searched on Naver® and IPTV olleh® TV, a qualitative evaluation was performed on the management and spatial factors of pharmacies, and a qualitative evaluation was performed on the image of professional and human factors of pharmacists, and a quantitative evaluation was performed on the image of pharmacists using an image measurement tool. RESULTS Eight films (3 dramas, 5 movies) were analyzed. The pharmacy mainly provided prescription drug services, and over-the-counter drugs and quasi-drugs were displayed in front and behind the counter. Dispensing areas were not visible, and medication consultations occurred at the counter. In the quantitative evaluation of the pharmacist’s image(5-point scale), role as a health counselor was 3.75 points, the activeness of work performance was 3.0 points, and their accessibility to the general public was 5 points. CONCLUSION The image of pharmacists in the mass media needs to be constantly monitored, and the image of pharmacists we are aiming for should be accurately communicated to the public without distortion so that the professional value of pharmacists can be properly recognized.