Chinese New Energy Vehicles Venturing into Southeast Asia: Market Challenges and Strategic Layout

Chinese New Energy Vehicles Venturing into Southeast Asia: Market Challenges and Strategic Layout

This paper explores how Chinese New Energy Vehicle (NEV) enterprises can effectively enter and expand in the Southeast Asian market, analyzing the challenges faced and proposing strategies for market entry and marketing. It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market. The diversity, differentiated market demand, and complex policy environment of Southeast Asia pose major challenges. The strategies suggested include diversified market entry modes, precise product positioning, brand development, and technological differentiation, aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness.