40-60대 여성의 코스메슈티컬 소비특성이 구매만족도에 미치는 영향

The Effect of Consumption Characteristic of Cosmeceutical Products of Women in Their 40s and 60s on Purchase Satisfaction

Recently, the consumption of cosmetics is increasing as a way to manage the health status and appearance of women in their 40s and 60s due to women's social advancement opportunities and participation, improvement in income, and extension of life expectancy. Therefore this study attempted to investigate the purchase characteristics of women in their 40s and 60s cosmeceuticals and their influence on purchase satisfaction, and 250 middle-aged women in their 40s and 60s living in Seoul and Gyeonggi-do were studied. The data were analyzed statistically using SPSS V.25.0, and the detailed findings are as follows. First, in terms of cosmeceutical purchasing behavior, it was found that they generally purchase less than 5 to 100,000 won (31.1%) or less than 10 to 20,000 won (30.3%) per purchase, and the place of purchase for cosmeceuticals was generally through the Internet (mobile) (37.3%). Second, among women in their 40s and 60s cosmeceutical purchase characteristics, intrinsic and extrinsic characteristics were found to have a significant positive correlation with purchase satisfaction. Third, among women in their 40s and 60s purchase satisfaction of cosmeceuticals, quality satisfaction and non-quality satisfaction were significantly positively related to purchase characteristics. In conclusion, it can be seen that the intrinsic and extrinsic characteristics of cosmeceutical consumption characteristics and purchase satisfaction of women in their 40s and 60s are important factors for quality satisfaction and non-quality satisfaction of cosmeceuticals. Therefore, it is necessary to continue research on purchase characteristics as a preference factor and differentiation strategies to link purchase satisfaction of women in their 40s and 60s to repurchase.