Amenity analysis and optimization suggestions of Guangfo game and animation talents from the perspective of Kano

Amenity analysis and optimization suggestions of Guangfo game and animation talents from the perspective of Kano

[Background] The comfort demand of game and animation creative talents in Guangfo region is an important factor affecting the talent gathering ability in the region. [Objective] The comfort requirements of game and animation creative talents in the region were collected statistically in the early stage, the types of comfort facilities were analyzed, and the comfort facilities were optimized according to the characteristics. [Method] through expert consultation and the sampling interview confirmation to form the 17 comfortable physical characterization factors of demand. According to the above requirements, the Kano questionnaire is designed and analyzed to define the comfort demand type of talents. [Result] The study found that the cultural venues and activities segment had an expectation, charm, and no difference demand dimension; the work environment demand item had both essential and charm demand; the living convenience facilities segment was mainly composed of expectation demand; and the social communication facilities and health and leisure facilities covered essential, expectation, and charm demand. [Conclusion] Based on the research findings, the factors that meet the needs of talents for comfort are defined, and the optimization of the path of attracting talents in related industries is proposed.However, due to the limited sample size of data collection, the scientific nature of its research needs to be further improved.

【背景】广佛区域内游戏动漫创意人才的舒适物需求是影响区域内人才集聚能力的重要因素。【目的】前期统计收集了区域内游戏及动漫创意人才舒适物需求项，探析舒适物设施的需求类型，根据特点优化舒适物设施。【方法】通过专家咨询和抽样采访确认形成了17 个舒适物需求要素表征。根据上述需求设计Kano 问卷并调查分析，界定人才的舒适物需求类型。【结果】研究发现：文化场馆及活动板块存在期望、魅力和无差异需求维度；工作环境需求项内存在必备和魅力型需求；生活便利设施板块以期望型需求为主；社会交流设施及健康和休闲设施覆盖了必备、期望和魅力型需求。【结论】根据研究发现明确了满足人才对舒适物的需求要素，提出相关产业吸引人才留驻路径优化的思考。但由于数据收集的样本量有限，其研究科学性有待进一步完善。